Course curriculum

  • 1

    30 Day Startup: Introduction

    • Tell us more about yourself

    • Welcome

      FREE PREVIEW
    • Get to know your Peers

    • How to use this platform

    • Before you get started

  • 2

    Day 1: Do you have what it takes? Evaluate Yourself

  • 3

    Day 2: Discover your purpose

    • How to find your purpose

    • Complete the Ikigai worksheet to discover your purpose

  • 4

    Day 3: Evaluate your business idea

    • What is business idea validation and why is it important?

    • Test your business idea questionnaire

  • 5

    Day 4 and 5: Do market research

    • Find your ideal customer

    • Create a buyer persona

    • Get out of the building to validate your idea

    • Customer validation interviews tips and questionnaire

  • 6

    Day 6: How to get the customer to choose you over your competitor

    • Defining your Value Proposition

    • Value Proposition Canvas Explained

    • Exercise: Complete the Value Proposition Canvas

    • Value Proposition Statement

  • 7

    Day 7 and 8: Understanding your Business Model

    • The 1 Page Business Plan

    • Step 1 and 2 - Identify your customer, what value are they receiving?

    • Step 3 - How do you reach your customer?

    • Step 4 - What type of relationship do you have with your customer?

    • Step 5 - How do you make money?

    • Step 6 - What are your key operational activities?

    • Step 7 - What do you need to perform your operational activities?

    • Step 8 - Who do you need to partner with that would add value?

    • Step 9 - What are the important costs for your business?

    • Exercise: Business Model Canvas

  • 8

    Day 9 to 11: Develop your product or service

    • The lean startup

    • Evaluate your resources

    • Build your product quickly and cost effectively

  • 9

    Day 12 to 15: Make it official

    • Create a name for your company

    • Register as a CIPC Customer

    • Register a Private Company on CIPC website

    • BBBEE Certificate

    • Income Tax Registration - South African Revenue Services

    • Open up a bank account

  • 10

    Day 16 to 22: Marketing your business

    • The importance of marketing

    • Design your logo, social media content and marketing material for free

    • Create a Facebook page

    • Use Instagram for your business

    • Set up your LinkedIn page for your business

    • Free or affordable resources to use

  • 11

    Day 23 to 27: Managing your Finances

    • Getting to know your numbers

    • A Few Accounting Concepts

    • Choose an Accounting Software Package

    • Financial Activity - Sales Forecast

  • 12

    Day 28 to 30: Start selling

    • The Sales Process

    • Creative Sales Strategy