Course curriculum

  • 1

    30 Day Startup: Introduction

    • Tell us more about yourself

    • Welcome

      FREE PREVIEW
    • Get to know your Peers

    • How to use this platform

    • Before you get started

  • 2

    Day 1: Do you have what it takes? Evaluate Yourself

  • 3

    Day 2: Discover your purpose

    • The importance of finding your purpose

    • How to find your purpose

    • Complete the Ikigai worksheet to discover your purpose

    • Additional resource: Start with why by Simon Sinek book summary

  • 4

    Day 3: Think of your business idea, set goals and take action

    • Entrepreneurship and innovation

    • Evaluate your ideas

    • Set your goals and take action

  • 5

    Day 4 and 5: Do market research

    • Why do you need to validate your idea with potential customers?

    • Find your ideal customer

    • Create a buyer persona

    • Get out of the building to validate your idea

    • Customer validation interview tips

    • Customer validation interviews questionnaire

  • 6

    Day 6: How to get the customer to choose you over your competitor

    • Defining your Value Proposition

    • Value Proposition Canvas Explained

    • How to complete the Value Proposition Canvas

    • Finding your Competitors

    • How to write a Great Value Proposition Statement

    • Exercise: Complete the Value Proposition Canvas

  • 7

    Day 7 and 8: Business Model Canvas

    • The 1 Page Business Plan

    • Step 1 and 2 - Customer Segment and Value Proposition

    • Step 3 - Channels

    • Step 4 - Customer Relationships

    • Step 5 - Revenue Streams

    • Step 6 - Key Activities

    • Step 7 - Key Resources

    • Step 8 - Key Partnerships

    • Step 9 - Cost Structure

  • 8

    Day 9 to 11: Develop your product or service

    • The lean startup

    • Why start lean

    • Evaluate your resources

    • Build your minimum viable product

    • Free or affordable resources to help you build your MVP

    • MVP example: Facebook

    • MVP example: Uber

    • MVP example: Airbnb

  • 9

    Day 12 to 15: Make it official

    • Create a name for your company

    • Register as a CIPC Customer

    • Register a Private Company on CIPC website

    • BBBEE Certificate

    • Income Tax Registration - South African Revenue Services

    • Open up a bank account

  • 10

    Day 16 to 22: Marketing your business

    • The importance of marketing

    • Digital marketing vs Traditional marketing

    • Understanding digital marketing channels

    • Build your brand on social media

    • Create a marketing strategy

    • Design your logo, social media content and marketing material for free

    • Create your website

    • Create a Facebook page

    • Use Instagram for your business

    • Set up your LinkedIn page for your business

    • Create a Twitter profile for your business

    • Get started on YouTube

    • Set up your email marketing using Mailchimp

    • Analyse, manage and grow your digital presence

  • 11

    Day 23 to 27: Managing your Finances

    • Getting to know your numbers

    • A Few Accounting Concepts

    • Advantages of a Bookkeeper

    • Choose an Accounting Software Package

    • Financial Activity - Sales Forecast

  • 12

    Day 28: Build your Team

    • Leading your organisation

    • Leading yourself

    • Leading your team

    • VISA Assessment

  • 13

    Day 29 and 30: Start selling

    • The Sales Process

    • Developing a sales strategy

    • Creative Sales Strategy

    • Customer relationship management

    • Set up your Hubspot CRM for free

    • Additional resource: 1000 True Fans by Kevin Kelly